Business & Life Update

Hello lovelies, how is everyone doing? It’s been a while since my last update here.

My gosh what a year it has been! After speaking with so many of you, we have all agreed that this has been a “weird” and very challenging year in all areas. Let’s face it, the world (especially this country) has changed SO MUCH in the last few years. Countless people are struggling and the economic impacts trickled down to the average people as well as small and big businesses. I have witnessed many businesses closed, which is devastating to say the least.

How’s Mathilda’s? Mathilda’s is surviving. Minimizing payroll to counteract increasing rent and costs is how we’ve been able to stay afloat. And we do this by working more hours. Yup! It is what it is. Starting a business is the hardest thing I’ve had to commit to. And in this economy, it’s even tougher. Rain or shine, motivated or not, I show up. We have multiple projects happening, and one of them is my cookbook. It has been put off for years because of time constraint but it is now time. I can’t put it off anymore. Yes it means I’ll be working waaaay overtime, but what else can I do? I’ve given almost 20 years of my heart and soul working towards other people’s dreams, I can give at least ten years to myself… total commitment and dedication towards my dreams. I am passionate about making vegan living easier and healthier and about aligning my actions with my values. None of us are perfect but we must do what we are able to within our capacity. This is what I’m passionate about. I love serving you all.

We’re getting closer to the holiday season and the end of 2024. I pray that 2025 will be a better year for all of us. I’m about to give my everything to end this year with a BANG. And then taking a few days off to recuperate and prepare for 2025. I have been dealing with heel spur pain for a few months and it’s such a pain in the heel! Ha ha ha. It’s not funny though. It’s very painful. But it hasn’t stopped me from continuing to strengthen my body and building muscle. I just find other ways to do them. How I got this spur? Well, years and years of being on my feet combined with my scoliosis (hence why it’s the left heel only). Investing in proper shoes (expensive doesn’t mean good). I have been getting shockwave therapy. I’m really hoping this pain will be resolved soon.

I would like to take this time to thank all of you for your constant support and encouragement. All the ways that you have helped us survive and grow did not go unnoticed. We truly appreciate all your kindness and marketing. We wouldn’t be where we are without every single one of you.

Many of you asked if we have any plan for expansion. Of course we do. We dream and plan, and if everything aligns, we will be ready to execute. Dream big, baby! It takes just as much effort to be big as it is to stay small. Of course, the challenges will be at different levels. But I trust that I have all the resources and strength to overcome them. We are not given challenges we cannot overcome.

Have a great weekend. Hang in there. Do your best and don’t sweat the rest. Or try not to sweat the little things. Remember, it’s not about material wealth. You take none of them with you when you leave.

Namaste XO

Mathilda's Inc.

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